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Sam Cannan
1 -888 - 838 - 8380  Ext - 1.

Sam Cannan

Chairman of the Board and Co-Founder of the Veterans Watchmaker Initiative Inc.

As the Chairman and Head Watchmaking Instructor, Sam Cannan brings a wealth of knowledge and skill to the Veterans Watchmaker Initiative.
The most important thing that Sam brings is his passion and love of the art of watchmaking and a unique ability to convey that passion to his students.

Sam has been in the field of horology for more than 20 years and is a Master Watchmaker.
As a graduate of a school of watchmaking in the United States, Sam has trained extensively in Switzerland, is a certified instructor and was trained by a number of watch brands.

Sam is a consultant in the watch and jewelry industry, providing training and horological services facility design. His credentials also include service as:

  the director of a watchmaking school in the United States - the same one he graduated from years before.
  the director of watch service for one of the largest and most prestigious jewelry chains in the USA. 
  the owner and operator of  a large internet watch service facility in the USA for the service and repair of vintage watches.

Sam also holds a Certificate in Organizational Development from Cornell University, holds a degree from Chesapeake College and is a graduate of the National Tooling & Machining Association apprenticeship program.



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Joe Borella
Board Member, Veterans Watchmaker Initiative, Inc.

For the past 30 years, Joe Borella has been involved in the jewelry and watch supply business as one of the owners of DRS in New York City. Joe heads the Watch Material division that sells the full array of tools and equipment to the horological trade.

He is well known in the industry as an honest and straightforward businessman with excellent customer service. Many of his clients have been with him for years and can even be considered friends.
Joe was a Board Member with The Joseph Bulova School of Watchmaking.

He brings many contacts to the organization and will assist with fundraising.

Joe will be producing a line of specialty items that will be sold to benefit the VWI. A percentage of sales of these items will be donated to the VWI.

Joe holds a Master’s Degree in Accounting from NYU.



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Ted Brachfeld
Board Member, Veterans Watchmaker Initiative, Inc.

Ted has been in the field of horology for 20 years.  He has been a watch and clock repair instructor and has restored vintage time pieces.

Ted is presently a horological training consultant and will be working on course development and assisting with instructional duties.

Ted holds a PhD from Ohio State University and a certificate from the NAWCC School of Horology from both the watch and clock programs.



Lois Heesters
Board Member, Fundraising Consultant

Lois D'Alonzo Heesters,CFRE,is a graduate of the University of Delaware, and has more than 25-years of fund raising experience and non-profit organization management in the Wilmington, Delaware area. She has a concentration in capital campaigns, major gifts and grants. During the past 25 years, Ms. Heesters has raised more than $27 million in various capacities for local organizations.

In addition, Ms. Heesters has been a Certified Fund Raising Executive (CFRE) since 1997. She is a 25 year member of the Association of Fundraising Professionals (AFP); served as a member of the Board of Directors for eight years; and chaired the Membership Committee for five years.

Ms. Heesters has volunteered her time as a member of the Board of Directors of several non-profit agencies, including: The Bayard House; The Wellness Community Delaware; The United States Olympic Committee - DE Chapter; the Norman Oliver Basketball League; the Friends of the Hockessin Library; Las Americas ASPIRA Academy Charter School; and a member of the Planning Committee for the Special Operations Warrior Foundation.



Herb Konowitz
Board Member

Herb has had a very successful in the business world, and has dedicated a great deal of his time and energy, business and entrepreneural causes, and a large number of civic causes.

He is a past President and SCORE Delaware. He's Vice Chairman and Board member of Dover Interfaith Mission Housing; and is the recipient of the Governor's Vice Chairman Volunteer of Year Award & Person of the Year Award; as well as the State of Delaware Senior Service Award.



Dave Skocik
Board Member, Lead PR of the Veterans Watchmaker Initiative Inc.

Dave is President of PR Delaware, a public relations agency that specializes in working with small businesses and teaches communication courses at Delaware State University.

He is also President of the Delaware Veterans Coalition, a non-profit 501 (c19) organization that advocates for Delaware's military veterans of all generations. Dave holds a Masters degree in Communication and Public Relations from Temple University.


Volunteer Staff

Rick Hofmann
Communications, Webmaster

Rick is a career communications professional with a background in the working press; corporate public, investor and media relations; employee communications; and internet ann corporate video development and management.

He's written and placed articles in some of the largest business, trade and "disability" publications in America.

Rick is also a veteran and an amputee - or "abbreviated" as he says.

He's also been an active advocate for veterans and for those with "disablity" concerns - including amputation, hearing and sight loss - for more than 20 years.


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Susan Musman
Co-Founder and Special Advisor to the Chairman

Susan helped shape the Veterans Watchmaker Initiative, (VWI), from its inception and currently serves as the Executive Director, overseeing all aspects of the organization. She is responsible for building the infrastructure and putting into place all the necessary operational needs for VWI.

Susan started her career at major general advertising agencies in the media department.  Leaving as Media Director, she moved to the direct response discipline for Doubleday/Book of the Month Clubs. After a few years, she shifted areas to lead the marketing operations groups, which consisted of 10 departments and a staff of 120+.

While building the VWI organization, Susan worked at three luxury e-commerce watch websites. She oversaw the repair department, photography, web content management and fulfillment operations.

Susan holds a Bachelor of Business Administration from CUNY- Baruch College.


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Veterans Watchmaker Initiative    307 N. 6th Street, Odessa, DE 19730
Mail to: Veterans Watchmaker Initiative
Box 329   Little Creek, DE 19961

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